Creating a Larger-Than-Life Personality

"Create your own visual style... let it be unique for yourself and yet identifiable for others." - Orson Welles

You might not like this post. You may find it sexist, clichéd, rude, and demeaning to women – perhaps even distasteful. BUT…whether you agree with my approach or not doesn’t affect the laws of the REAL marketing universe YOUR company lives in one bit… Sex sells!

Let’s not get off on the wrong foot here, with a lecture for me on political correctness or any of the above objections. Let’s talk about something far more important – PROFITS. YOUR profits are the very thing that keeps food on the table for you and all of your employees.

Will the Population Base Support Your Business?

It’s human nature to keep doing something as long as it’s pleasurable and you can succeed at it— which is why the world population continues to double every 40 years. - Peter Lynch

If your business is one where clients or customers come to your place of business, you need to make sure there’s a large enough population base to support it. If you are located in a major metropolitan area, do some research to discover how many people live within a three-to-five mile radius of your operation or intended operation. (Your local library is a good place to start.) A population base of 20,000–30,000 people will provide a strong marketing base for most businesses.

In lightly populated rural areas, people are not averse to driving long distances. They do it every day to get to the store or to work or to school. In such an area, it’s possible to stretch the population base to a 15–20 mile radius from your location to achieve the necessary number of people to sustain a profitable business.

Do You Feed Your Brain for Success?

Think of your mind and the knowledge and skills it contains as you think of your body. What would happen to you physically if all you ate each day were large jelly-filled doughnuts? If, on top of that, you cut down your exercise to zero and drank only chocolate milkshakes? Within a very short period of time, you would gain a huge amount of weight and be physically incapable of even simple activities. Your health would fail rapidly, and eventually, you might even die.

If, on the other hand, you eat three balanced meals a day, work out regularly, and sleep eight hours each night, the chances are you will wake up feeling great each day. You will live a long, healthy, productive life. By investing in your body in the form of eating the right foods and exercising regularly, you maintain your body in good shape.

So it is with the brain, if all you feed it are sitcoms, soap operas, dime novels, and sensational magazines, you are, in effect, giving it jelly doughnuts for food. If the only parts of the newspaper you read are the sports page and comics, you are drinking high fat chocolate milkshakes that will put on pounds and slow you down.

There is a large sign on the door of my dentist’s office that reads, “Ignore your teeth, and they will just go away.” If you do not work out your brain by providing it with new and interesting material, you are simply letting it waste away. You will also be hurting yourself because new and interesting material could help you better your life. The less you stimulate your mind, the less inclined it becomes to help you accomplish your goals. The more you stimulate your mind, the more information it will crave, and the faster and more substantial your progress will be.

The very fact you are reading this post means you are making an effort to upgrade your business and personal skills. This is a great start, but don’t let it end there. You should put aside time each week to work out your mind just as you do to your body. Seek other books and information, attend seminars, and listen to audiotapes on a variety of topics that will aid you in your business and your life. The time and money you invest in the pursuit of knowledge will return to you one hundred fold far quicker than you ever thought possible.

Brian Tracy, President of Tracy Learning Systems, a company that specializes in human development, and author of many excellent audio programs, says “The single most valuable piece of advice I could ever give anyone is to invest three percent of their income in themselves.” He maintains that people who follow this rule ultimately become the most successful people in the country in their chosen fields.

Life is too short to try to find all the answers for yourself. By drawing on the knowledge and experiences of others, you can shave months or even years off the time it takes you to achieve your goals and objectives. The more of this specialized and boiled down knowledge you acquire, the quicker you will move ahead. “This amazing cunningly clever series is loaded with practical, proven methods and techniques to attract more customers and make more sales than you will be able to handle. These little known marketing strategies are the keys to great business success!” – Brian Tracy, world-famous sales, management and motivational author of over 45 books.

For more great business advice read or listen to


Cowboys Create Their Own 
Unique Personal Brand

"Nobody ever calls me John…I’ve always been Duke or Marion or John Wayne. It’s a name that goes well together, and it’s like one word." — John Wayne

The Flying R, Circle C, Shiloh, Bonanza, or the High Chaparral, every ranch, real or fictional, had a brand, a symbol burned into the hide of the cattle to stamp ownership and help protect them from rustling. But it was not just ranches that had a brand and unique symbols of individuality—cowboys had them too.

The famous Indian Crazy Horse had several battle rituals, including painting his body with lightning bolts and white spots to denote hailstones. He would either tie the body of a hawk against the side of his head or wear a war bonnet with buffalo horns and a dozen eagle feathers. Often he wore a red blanket like a cape. Likewise, all the great chiefs, like Sitting Bull, Red Cloud, Black Elk, and Quanah all had their unique headdresses, war paint, clothing, and accessories.

Start with the End in Mind

Notice I didn’t put this well-repeated piece of advice at the start of the blog as hundreds of other authors of “success” books have done. Why? Because as important as it is, it’s not nearly as important as the REAL-life stuff I’ve told you about: marketing, sales, and kaizen!

Most people would rather dazzle you with their visions than talk about boring stuff like training people how to sell, or profit and loss statements!

It is important to have a clear vision of what you want to accomplish. This should be written down and take no more than a single page. If it takes more to explain, it’s most likely too complicated to succeed. That’s why many of the world’s best business plans were written on cocktail napkins!

Offer Average Pay and GENEROUS Bonuses

If you pick the right people and give them the opportunity to spread their wings and put compensation as a carrier behind it, you almost don’t have to manage them. - Jack Welch

For a long time, like many businesses, I overpaid most of my employees. Few business owners get anything but astonishingly average performance from their staffs because they do not have clear performance goals and only a tiered bonus plan attached to their successful accomplishment.

The most effective compensation plans offer average pay with generous bonuses for surpassing goals and may contain a number of other intangible factors. Defining performance is easy with sales positions but gets harder to define as you go to other positions.