It’s a sad fact of life that there is money, big money in just about every disaster. It takes little talent or foresight to make an easy 10, 20, or even 50 percent gain in a matter of months, weeks, or even days. Over a period of a year or two, there is almost no chance you won’t win big nine out of ten times.
The vast majority of the population is afraid of money and therefore never attracts much of it into their lives!
Fear of Money
Even if making a great deal of money is not your main aim, achieving success in almost any field will often be followed by money as a byproduct. The problem is that a very large percentage of the population associates money with many of the negative things in life. Many of these people will argue vigorously that this is not true. They say they would have no problem being rich; it would be wonderful. They then proceed to bombard you with a host of popular misconceptions like these:
* People with money are selfish.
* People with money step on others to get ahead.
* People with lots of money are snobs.
* People with money are bad or even evil.
* People with money can’t be trusted; they are dishonest.
With negative thoughts and conditioning like this throughout our lives, is it any wonder many people don’t want to have money or even great success, knowing that with success will come money? They simply do not want these negative connotations reflecting on themselves.
The Truth about Money
Adopt these seven resolutions and watch your business grow and thrive.
Resolution Number One. Spend the first hour of each day on marketing. Send emails, write letters, make phone calls—do something that has a chance to generate business! I would credit this one factor above all others in business success. If you just get in front of the right people every day, you have a chance to make a sale! Too many business owners are so busy being busy that they never have time to market! How much time do you spend on marketing per week—really spend?
Resolution Number Two. Spend at least three hours a week (more would be much better) working on your business, NOT in it! That means taking the time to write procedure manuals, business plans, and the other cornerstones of duplication and long-term success. Few people enjoy this, but it is a very important factor if you are ever going to maximize the potential of your business. The more systematized your business becomes, the easier it is to run and the more time you can spend making money or playing golf instead of putting out fires.
Resolution Number Three. Outsource everything you can that is not critical to your core success. That means bookkeeping, cleaning, mailings, and so on. The more time you spend selling and marketing your business, the more money you will make. Look at Nike, a giant of a business success. They outsource everything, they make nothing. Instead, they focus on sales and marketing. There is a powerful lesson to be learned from this!
We are always saying to ourselves…we have to innovate. We’ve got to come up with that breakthrough. In fact, the way software works…so long as you are using your existing software…you don’t pay us anything at all. So we’re only paid for breakthroughs. – Bill Gates
Most innovations are not the invention of something completely new, but rather an improvement on something in existence.
Change the Color
When General Motors offered cars that were any color you wanted, rather than Ford’s “any color as long as it’s black” approach, they immediately and critically dislodged Ford’s firm grip on the automotive marketplace. As fashion changed, Levi’s blue jeans had a hit on their hands when they went black. When SKYY vodka went to an unusual blue bottle, their distinctiveness soared.
Two decades ago, I had the opportunity to spend an entire morning with one of the highest-paid marketing consultants in the world. For three hours over coffee and breakfast, he barraged me with questions about how I did business. Each question was followed by another and then another at an exhausting pace. He then offered a suggestion or comment. As it happened, each thing he suggested for three straight hours was something I was already doing.
Finally, almost in exasperation, he asked, “What would your clients pay three times as much for?” I told him I didn’t know. Now he urged me to think, pointing out that if I charged all my existing clients three hundred percent more, I wouldn’t need to worry about attracting a bunch of new business. In one fell swoop, I would have reached my financial goals. I thanked him for his time, picked up the check for breakfast, and began to drive back home.
Speed and creativity are the entrepreneur’s greatest weapons. I have a passion for fast cars, but my passion for speed is not limited to pleasure behind the wheel. It includes my business because speed is an important strategy in business.
Two people whose books influenced my early career and made me err on the side of speed were Brian Tracy and Mark McCormick. Both men believe that most great ideas are killed or copied by others while people pursue perfection in developing them. I fully believe that a good idea executed quickly—even if it is less than perfect—will massively outperform a perfect idea that is implemented six months later. In addition, you’ll get months’ worth of leads that much earlier.