One of the first ways to look for solutions is by analyzing the root cause of your problem. In fully 25% of cases, simply looking at the causes of the problem will also provide you with a clear solution.
When I opened my first small karate school, many moons ago, my huge breakthrough came when I simply wrote down this question on a yellow legal pad.
“Why are you failing in this business?”
That was quickly followed by my answer, “Lack of customers.”
The obvious follow-up question was, “Why are there not enough customers?”
Was this because the newspaper ads didn’t work, my location was poor, or perhaps there was no market? I thought of all of these things but eventually concluded that the reason I had too few customers was simple. I did not understand customer acquisition— nor at that point did I have any idea about marketing. I resolved to read every book I could find on the subject and in a matter of three months turned my failing school into one of the most successful in the entire country.
It all started with that yellow pad and a series of questions to find the root cause of the problem.
If you find the root cause, you very often find the solution.
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