The key to getting where you want to go faster in life is simply to leverage off other peoples knowledge, expertise and experience. Especially the knowledge, expertise and experience of those people who have done what you want to do! Back when I was starting out in the speaking business, in the early 90’s I paid a lady, the grand dame of speaking, Dottie Walters, $380 for a morning consultation on what to do. She gave me excellent advice!
The following year I paid a man, whose name eludes me, $900 just to have coffee with me for about an hour. He had been the top guy in Anthony Robbins organization and I wanted to know how he filled the room. Now bear in mind at this time I was flat broke and had over $121,000 on nine different credit cards. I needed quick answers. I could not afford to wait!
In 1995, I paid Burt Dubin, $1,595 dollars for his three manual, Speaking Success System, and some phone calls. WELL, well worth the money! (still have it, love it)
Later, when I had moved up the ladder, I booked Brian Tracy to speak at my annual convention for martial arts schools. One of my clients asked me what it cost to have Brian Tracy speak for an hour? When I informed him that Brian made $18,000, he was astonished.
Although the presentation was well worth the money, the real reason that I hired Brian Tracy was not so he could enlighten my clients, but so that I could develop a personal relationship with him. Through hiring him I went to his office in San Diego and met with him personally. I was able to pick his brain and develop a more personal relationship with him. Once I had done this I approached him about co-authoring a book with me. Since I had written most of the book already, he found the idea appealing. I was able to leverage off his fame and credibility in the marketplace by teaming up with him.
When I wanted to franchise my martial arts schools I paid the guy who started Sylvan Learning Systems over $1,000 for a single phone call. Then paid someone from Michael Gerber’s organization $10,000 for showing up and another $60,000 over the next few years for phone advice.
Now as a Marketing Legend in my own right I still pay people top dollars for specialized knowledge.Knowledge that will get me the answers I want in minutes, not weeks, months or years! Recently I paid this young man Russell Brunson, $500 for a five-minute phone consultation. (The call lasted 8 minutes) and he did follow up with a short power point! Money well spent again!
Have I ever not got 100 times the value from taking this approach? No!
- So who knows what you want to know?
- What one person can fast-forward your business or career?
- Who has the connections you need to tap into?
Whoever that is find them, pay them whatever they ask it will short cut your journey by years not months!
Brian Tracy told me many years ago that the best thing a poor man can do is take a rich man to dinner! I believed him and I still believe him, life is simply too short to figure it out all by yourself!
If you can’t or won’t afford the top talent, the next best thing is to go to their seminars.
Failing that, read their books or listen to their audios. I bought every book and audio every mentor I ever had wrote or recorded! Well over $15,000 worth of books and audios!
If It’s Sales or Marketing Help You Need?
On site full day $10,000 plus travel (Just $3,000 until 30th).
At my Florida home or office full day $5,000.
By phone $1,000 an hour.
Call now and enjoy the benefits of a professional sales, marketing and revenue strategy forever.
Normally $10,000, until Oct 30th, Just Two More Clubs Only, Just $3,000 plus travel, a savings of $7,000.
Call me direct at 352-266-2099(Yes I answer my own phone) or email me at Andrew@LegendaryMarketing.com.
PS. If you can’t afford the consulting start with the books or audios it’s a super cheap way to learn a good deal of what I know and how I go about tackling tough strategic problems http://andrewwoodinc.com.
PPS. Are you really committed to success or are you just playing at it? I don’t mean to be insulting because it really is a fair question…… Most people are simply not committed to quickly finding the answers they need!