How to Get a Job!

I have never really had a real job, in fact the only two jobs I ever had before becoming self employed were that of waiter and bag boy at a golf club. Neither of these jobs took much skill or paid much. The chances of advancement were zero and yet it was still easy to be far better at either job than the many people I encountered in similar positions at the time.

The secret to my success in the four years I held these positions was simple. Never in four year as a bag boy or a waiter did I call in sick. Never at least in the case of the golf club where there was a definite time to be there everyday did I show up late. This made me very valuable to my employer because he knew he could always count on me which was rarely the case with the scores of other employees my own age who would use any possible excuse not to show up any time they felt like it!

There was one other thing I did that made a difference, I always even as a teenager tried to pro active. I looked for ways to help, to be of more value to my employer. This simple strategy works in any industry, for anybody and yet it is rarely used.

Life’s Three Great Income Multipliers

Beyond your immediate technical skills, life has three great multipliers. We can all commit some of our time to enhancing our skills, but which skills you choose to enhance will have dramatic effect on your income. Say what you like, Mrs. Dale, about the educational benefits of learning Latin, but I assure you it proved to be—as I suspected at the time—a total waste of one hour of my life, twice a week for three years while in high school!

There are three skills you should acquire or enhance, regardless of your profession or business. These skills have the potential to multiple your income by a factor far greater than any other skills you could possibly learn.

The three great income multipliers are:

  • speaking skills
  • copywriting skills
  • sales skills

Your ability to communicate your ideas and convert people to your cause through speaking and writing results in a sale of some kind. It may be financial, it may be an alliance, or it may be just getting an interview, but the X factor in your ability to do this more successfully than others results in an almost unimaginable difference in income—and therefore in lifestyle and wealth.

The three skills are all quite closely intertwined, as they all deal with your ability to communicate and generate action from others. Getting others to act in the way you want them to act, be it your employer, your employees, or your customers, is the key to all business success!

  • A typical golf coach makes about $50,000 a year.
  • Those who are good at sales make over $100,000 doing the exact same job!
  • Those who are good at all three will make $150,000, triple the average instructor—not because they are any better at teaching but because they are better at communicating (selling) their expertise!
  • Those who are really excellent at speaking, writing and sales like David Leadbetter or Dave Pelz make $8 to $10 million a year!

You can apply this formula to just about any industry or profession. A person with the ability to communicate his worth at a high level will get promoted faster, although his actual performance may be no better than his coworkers’.

Golf instructors, martial-arts instructors, and dance-school owners all have years of experience teaching their art. It’s no different for accountants, dentists, or chiropractors with years of experience perfecting a professional skill. Yet all will undoubtedly be paid far less than their talent and experience is worth if they are not also masters of sales and marketing!

Universal Law: The professionals with the best sales and marketing skills make the most money, not the professionals with the most talent in their chosen field.

No matter what your skills are in these areas right now, you can quickly and easily improve or hone them. These skills are the x-factor in just about every business or career. Once you have them, you can add financial management to the list.

Start enhancing your education in these three areas today, and multiply your income immediately!

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Consistency Breeds Confidence, Confidence Builds Brand

"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well." -Jeff Bezos

One thing that many small business owners overlook in building their brand is the simple power of consistency. Obviously, consistency of quality and service are important, but there are many other factors, big and small, that must be consistent to build your brand.For example, a big consistency factor for restaurants is hours of operation. There

For example, a big consistency factor for restaurants is hours of operation. There are any number of restaurants in my area that close on Sunday. Some also close on Monday, especially in the summer (Florida’s downtime), and many are even more erratic in the times they open. Some close because they are small, owner-run businesses. Inconsistent closing policies are bad for a brand.

The Power of Problems

"Your most unhappy customers are your greatest source of learning." - Bill Gates

Listen to other people’s problems because problems are often opportunities in disguise – especially the problems of the customers and clients you serve. In every problem there is an expression of a need. Needs can very often be translated into additional products and services for your business.

For example, many of my golf course clients in Florida were asking where on the Internet they could advertise their websites to golfers in the Northeast so they could persuade them to visit their courses in the winter. At the time there were no good options, so I created some by building an Atlantic City Golf portal, a New Jersey Golf portal, and others. This allowed me the opportunity not only to help my clients, but also to sell them ad space on my Northern sites to help them drive traffic back to their sites.

Speaking To Win!

Contrary to popular belief, not all great leaders start with great communication skills. Churchill, perhaps the greatest orator of the twentieth century, stuttered badly as a child and took speech therapy even as an adult. During one of his early performances at the podium he was so afraid that he actually passed out. Lincoln was by no means a natural speaker, yet his eloquence grew with his wisdom. The Gettysburg Address lasted just over two minutes and contained less than 300 words, yet what power those words held. They moved an entire nation then, and continue to do so.

Destiny hangs on a word

These two legendary orators illustrate beautifully the point that often in the course of history the entire fate of a nation, company or sports team can hinge on a single speech. A speech that evokes passion. A speech that rallies pride. A speech that stirs uncommon motivation to act, and instills an undying commitment to see that action through to its successful conclusion. Make no mistake about the power of the spoken word to change the fortune of any country, organization or company.

Nations have been brought back from the depths of despair to achieve victory over tyrannical oppressors. History has witnessed the power of Churchillís unique ability to marshal the English language into action to save a bruised and battered Britain in World War Two.

Companies have been saved from the brink of disaster by the power of a few well- chosen words, spoken with feeling and eloquence. I have personally witnessed the fortunes of an entire company, filled with mistrust and bursting with rumor and discontentment, change in less than an hour after a sterling speech by the CEO.

The world of sports is full of powerful stories about turning around the fortunes of a downtrodden team, brought back from the dead by a legendary coach to clinch victory in the Superbowl, the World Series or the World Cup. Remember, “Win one for the Gipper”?

Legendary Leaders know the power they wield with every word they speak and therefore take great care in planning all of their communications. Churchill often spent days writing, re-writing and practicing a one hour radio speech. Lincoln spent over a week working on the two-minute Gettysburg address. Mark Twain once wrote a letter of several pages to a friend apologizing for its length, but further noting he simply hadn’t the time to write a shorter one. It takes enormous skill and effort to get a message across with brevity, but oh how much more powerful the message becomes.

All communication is personal communication

Whether speaking to a convention of 5,000 people or to a team of little leaguers, it pays to remember that all communication is personal. People listen and respond as individuals, not as groups. Each person in your audience, no matter how big or small it is, relates to your words in a personal way. Even if 5,000 individuals get up and applaud you, they still have to do it one by one. Itís the ability to touch the individual that motivates the group to act.

Defining communication

Before we get into the steps you must take to improve individual communication, let’s first define the four things that must happen in order for communication to actually occur.

1) A message must be conveyed

Too often, people in positions of leadership ramble on, enamored with the sound of their own voices, speaking volumes of text and saying nothing. (Politicians are particularly good at this.)

Before commencing any speech or letter, you must have a clearly-defined message that you want to convey. The simpler the message, the better.

2) 10-4 good buddy. A message must be received . . .On CB radios, police officers, truckers and others signal to each other that a message has been received and understood using the code numbers 10-4 Leaders are not as fortunate, since there is no such recognized response from audiences to indicate that a message has hit home. But hit home it must or communication has not taken place. We’ve all listened to someone at a party for minutes on end, only to move to another group having no recollection of anything we just heard. That’s not communication.

3) . . . and understood

I was on a plane once with a woman who was flying to meet a son who had recently moved to Fayetteville. Unfortunately, when she called to find out why he was not at the gate to meet her, she learned from her daughter-in-law that they had moved to Fayetteville, Tennessee not Fayetteville, Arkansas. Your message must not only be heard but also understood. The old acronym KISS, or Keep It Simple Stupid, can never be put to better use than when speaking.

4) There must be some reaction to the message

What is it you want the audience to do after hearing your message? Do you want them to devote their time to help build a new playground for kids in your neighborhood? Do you want them to donate money to fund a church or hospital? Do you want them to vote for you in the next election for the school board, the county commission or the Presidency? Do you want them to reduce defects at your factory so you can help cut costs and preserve jobs? Whatever reaction you hope to stimulate should be spelled out loud and clear in each and every communication.

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Do You Feed Your Brain for Success?

Think of your mind and the knowledge and skills it contains as you think of your body. What would happen to you physically if all you ate each day were large jelly-filled doughnuts? If, on top of that, you cut down your exercise to zero and drank only chocolate milkshakes? Within a very short period of time, you would gain a huge amount of weight and be physically incapable of even simple activities. Your health would fail rapidly, and eventually you might even die.

If, on the other hand, you eat three balanced meals a day, work out regularly, and sleep eight hours each night, the chances are you will wake up feeling great each day. You will live a long, healthy, productive life. By investing in your body in the form of eating the right foods and exercising regularly, you maintain your body in good shape.

So it is with the brain, if all you feed it are sitcoms, soap operas, dime novels, and sensational magazines, you are, in effect, giving it jelly doughnuts for food. If the only parts of the newspaper you read are the sports page and comics, you are drinking high fat chocolate milkshakes that will put on pounds and slow you down.

There is a large sign on the door of my dentist’s office that reads, “Ignore your teeth, and they will just go away.” If you do not work out your brain by providing it with new and interesting material, you are simply letting it waste away. You will also be hurting yourself because new and interesting material could help you better your life. The less you stimulate your mind, the less inclined it becomes to help you accomplish your goals. The more you stimulate your mind, the more information it will crave, and the faster and more substantial your progress will be.

The very fact you are reading this post means you are making an effort to upgrade your business and personal skills. This is a great start, but don’t let it end there. You should put aside time each week to work out your mind just as you do to your body. Seek other books and information, attend seminars, and listen to audiotapes on a variety of topics that will aid you in your business and your life. The time and money you invest in the pursuit of knowledge will return to you one hundred fold far quicker than you ever thought possible.

Brian Tracy, President of Tracy Learning Systems, a company that specializes in human development, and author of many excellent audio programs, says “The single most valuable piece of advice I could ever give anyone is to invest three percent of their income in themselves.” He maintains that people who follow this rule ultimately become the most successful people in the country in their chosen fields.

Life is too short to try to find all the answers for yourself. By drawing on the knowledge and experiences of others, you can shave months or even years off the time it takes you to achieve your goals and objectives. The more of this specialized and boiled down knowledge you acquire, the quicker you will move ahead.
“This amazing cunningly clever series is loaded with practical, proven methods and techniques to attract more customers and make more sales than you will be able to handle. These little known marketing strategies are the keys to great business success!” – Brian Tracy, world-famous sales, management and motivational author of over 45 books.

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