How effective is your website?

Take this quick test to find out.

It’s still tough to get some people to realize that your website is the absolute foundation of all your marketing activities. It’s better than print, radio, TV, and billboard.

Effective Hotel Website

In fact, about the only marketing that gives the web a run for its money is direct mail. Since that is about one hundred times more expensive than a website, it pays to focus your attention on the web first.

What Makes You Think Your Service Is Great?

Ask yourself three simple questions

There is a lot of talk about providing great service in the hospitality business, about making your guests feel special. We all want it yet so few places deliver it! In fact, when you ask managers what good service is, you won’t get a very straight answer.

Hotel Service

Instead, you will get a bunch of vague platitudes about being friendly and “taking care of our customers’ needs.” All very nice, but how often can you truthfully say that your service is not just good, but exceptional? Not just exceptional, but outrageously great?

Don’t Fall for These Five Hotel and Resort Marketing Myths

Are you under the influence?

One of the major reasons why most hotels and resorts don’t market effectively is that they are under the influence of marketing myths.

Hotel Marketing Myths

Who knows how these misleading ideas got started, but many of them have been around for decades. So before you start any marketing program, you first need to “clear the decks” of these marketing misconceptions.

Why you must have a Legendary USP

How important is a Unique Selling Proposition (USP)? So important that without a great one your business will always be an “also-ran.”

The USP was first described more than sixty years ago in the classic book by Rosser Reeves, Reality in Advertising. While given much lip service, the concept of USP is seldom understood or operationalized well. Reeves said that your USP must meet three criteria to be complete and powerful:

Seven Ways to Use Email Marketing to Increase Your Hotel or Resort’s Business

It's time to properly monetize your email list

Done right, e-mail marketing is low cost, generates high returns, and provides instant gratification. Done wrong, you’ll spend weeks trying to clean up the mess you leave behind, with irate customers who may never return.

You have gone to great lengths to build a large e-mail list. Now it’s time to monetize it properly, which is not quite as simple as it seems.

How to Create an Emotional Bond with Your Guests

And turn them into your own social media marketing army

How can you make an average hotel or resort stand out without an expensive remodel? How can you create an experience guests remember for all the right reasons, even with average staff? How can you make price irrelevant, within your category to the majority of your guests?

There is an answer to all these questions and it boils down to just one word—passion. The passion to create an experience that differs in many subtle ways from all others in your category. Whimsical ways that bring a smile to your guests’ faces and have them reaching for that cell phone photo quicker than they would cash a winning lotto ticket!