To have a successful hotel marketing campaign, you must convince the readers or viewers of the value of your property’s offer.
You must sell them on some kind of action, which often involves removing their doubts and fears. This is the point of the copy where you transition from your story to your sales pitch and it’s the point where most hotel marketing campaigns start to go wildly astray.
This is the first question I ask prospective resort and hotel marketing clients because size is important! The size of the email list helps me determine the difficulty of working with them (not that I would turn down a challenge!).
The only way to guarantee your long-term income and success is to build an e-mail database and, even though it may sound retro, a snail-mail database as well.
Landing pages are one of the most important elements of lead generation for your business.
The use of landing pages enables you to send prospects to targeted pages and capture leads and convert at a much higher rate than through other means. Visitors are on a landing page for one purpose based on the type of landing page you’re using: to complete the lead capture form or to make a purchase.
It’s still tough to get some people to realize that your website is the absolute foundation of all your marketing activities. It’s better than print, radio, TV, and billboard.
In fact, about the only marketing that gives the web a run for its money is direct mail. Since that is about one hundred times more expensive than a website, it pays to focus your attention on the web first.
There is a lot of talk about providing great service in the hospitality business, about making your guests feel special. We all want it yet so few places deliver it! In fact, when you ask managers what good service is, you won’t get a very straight answer.
Instead, you will get a bunch of vague platitudes about being friendly and “taking care of our customers’ needs.” All very nice, but how often can you truthfully say that your service is not just good, but exceptional? Not just exceptional, but outrageously great?