The Complete A-Z Guide to Highly Effective Membership Marketing

Grow Your Membership NOW, With the Complete A-Z Guide To Effective Golf Membership Marketing!

What is the different between those clubs that make it and those that don’t?

The key difference between clubs that thrive and those that don’t is how effectively they market their memberships and keep a steady stream of prospects coming in the doors.

Unfortunately, few clubs are equipped to generate an on going stream of golf membership leads in an effective way. Instead it’s much more typical that the club’s position in the market place is unclear, even within the club. The same old referral programs fall flat, target prospects are not clearly defined and thousands of dollars are wasted on poor marketing efforts.

Pricing and membership options are often confusing or worse-still cannibalistic with one option competing against another. Membership directors seldom have professional sales skills, scripted systems and basic sales training to allow them to maximize their positions. Follow-up is often relegated to a John Doe letter and a phone message on the prospect’s answer machine. Consequently the membership drive often fails.

The good news is it doesn’t have to be that way!

               The A-Z Guide To Effective Golf Membership Marketing is your step-by-step, 450-page blueprint to membership-marketing success. The techniques in this manual have been used by hundreds of private clubs, resorts and even semi-private clubs to boost membership quickly and effectively.  It is guaranteed to produce results for you!

The manual details the insight I have gained from consulting with hundreds of private clubs not just in the US but, Canada, the Caribbean, UK the Middle East and Europe.

Contents

  1. Intro – Why You Need a Membership Success System Not Just Another Membership Drive!
  2. Benchmarking & Budgeting
  3. Defining Your Club’s Membership Message
  4. Effective Membership Collateral
  5. Designing Your Website to Attract Members
  6.  Why social media is critical to your club’s membership success
  7. Creating The Right Membership Options
  8. Developing Perfect Membership Pricing
  9. Developing Your Irresistible Membership Offer
  10. Generating Membership Leads With Direct Mail
  11. Generating Membership Leads From Print Advertising
  12. Generating Membership Leads With Telemarketing
  13. Generating Membership Leads With Effective Ambassador, Referral and Invitation Only Membership Marketing
  14. Miscellaneous Strategies For Generating Membership Leads
  15. Developing Your Membership Tour Presentation
  16. Turning Suspects Into Prospects–Managing and Following up On Your Leads
  17. Member Retention-Getting and Keeping Members on Your Side!
  18. Final Thoughts
  19. Resources and Articles to Encourage Change!
  20. Membership Marketing Quick Start Guide
  21. Sample Golf Membership Marketing Plans and Case Histories 

Please note: I reserve the right to delete comments that are offensive or off-topic.

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