Dear Hospitality Professional:
I don’t have to tell you that the hospitality business has changed dramatically over the last few years with the advent of Expedia, Booking.com and TripAdvisor to name just a few of the game changers. Now Airbnb, FlipKey, VRBO and a dozen others just like them threaten to challenge traditional hotels and resorts even further. The good news is, that the opportunity to prosper from a global market, has never been greater. But… you must have the right marketing strategies in place to make it happen!
Eight rooms or eight hundred it doesn’t matter, in fact small independent hotels that don’t have to suffer weeks of brand approval by multiple people for every small marketing initiative have the advantage. It’s not about spending a fortune it’s about being smarter than your bigger competition!
If you own or manage a hotel or resort this will be the most important and profitable book you ever read!